Why should you invest in women? Because it’s 2018. Because it’s the right thing to do. Because you want a better world for your daughter. And not least because there is a strong business case for investing in women.
What is the experience of a woman in corporate America today? She probably hears a lot about diversity initiatives from the leadership of her company, but she probably has precious little to show it, save a smattering of diversity days, mentoring programs, employee advocacy groups, and other gender programs. Boards and senior leadership at her company remain stubbornly male, and women continue to earn less than men for comparable work.
It may be trite to say "money is power"... but money is power, particularly in a capitalist society. As professional women come to terms in these closing days of 2016 that our progress in business has slowed to a crawl—despite all of the energy around it over the past few years—they will look for new means to move forward.
The queen bee is dying. Youve heard of her, right? Shes that senior businesswoman at the top of her field who didnt help other women get aheador, worse yet, actively worked against them. Was she just a natural bitch?
Here's what we know: we know that the retirement savings crisis is enormous; by some estimates, Americans are under-saved by up to $14 trillion.1 We know that this number, as large as it is, may in fact be understated, because it assumes Social Security and Medicare solvency ...a big if.
Ok, you understand the importance of diversity in your company. You've likely seen the research that points to better business results. Or maybe you intuitively recognize that your customer demographics are shifting, and this will help you address them. Or maybe you view this as a fairness issue, or any of dozens of other reasons.