As an Advisor, you know how critically important it is to market your business. The right strategies can make all the difference in accelerating your growth. One of our leading sessions at our recent Invest in Women Symposium was ‘Sharing Best Practices’. We were fortunate to have some of the most successful advisors in the business share strategies related to investing in women that have helped them grow their business.
Here are five of our favorite ideas from that session that can help your business grow.
You are likely already connected with foundations, boards of directors, charitable organizations, and women’s organizations in your area. These groups are natural audiences for the Investing in Women concept. We’ve heard this from leading advisors who hold joint events with members of those organizations and their own clients. It’s a win-win for everyone — the charitable organizations can tell their story to a broader audience, you can share your story and spread the word about investing in women with new contacts, and the audience gets to learn about new ways to support issues that they care about.
The interest in Investing in Women and advancing women in business has never been greater. Position yourself as the ‘go-to’ person in your community for Investing in Women by leading events with key influencers and entrepreneurs around this theme.
Here are some ways advisors have raised their profile and become the ‘go-to’ person:
We heard from one advisor who recently held an event spotlighting a woman entrepreneur at a woman-owned restaurant that served wine from a woman-led vineyard. The energy and engagement was amazing and the advisor is now advising a number of the attendees—including the entrepreneur herself!
Advisors found these event themes to be successful in connecting with clients and meeting new prospects:
The team behind the Pax Ellevate Global Women’s Leadership Fund is driving change. For example, we have been able to successfully press companies to close the gender pay gap and increase the number of women on boards. Our Lead Sustainability Research Analyst Heather Smith and her team have been able to successfully engage with some of the largest companies in the world on these issues including Apple and eBay. You can learn more in our Spotlight on Engagement: Gender Diversity.
Sharing these examples of driving change can be a powerful way to engage investors who are interested in making a positive difference.
Advisors recommend raising the topic of aligning values with investments with every client. Asking questions as simple as “what are you passionate about?” can be a powerful door opener and uncover things about your client that deepens your relationship and helps you serve them better. Consider building values based questions into your questionnaire/onboarding process and in quarterly reviews.
We hope these ideas inspire you to try something new with your marketing efforts. If you have ideas or a success story you’d like to share in a future blog post, please reach out to us!
Interested in learning more? Visit our financial advisor page for more practice management tools and resources.
As of 6/30/18, eBay Inc. was 0.1% of holdings of the Pax Balanced Fund and 0.1% of the Pax Core Bond Fund. Apple, Inc. was 3.2% of the Pax ESG Beta Quality Fund, 3.0% of the Pax ESG Beta Dividend Fund, 3.8% of the Pax Large Cap Fund, 1.9% of the Pax Balanced Fund and 0.5% of the Pax Core Bond Fund.